![]() ![]() This would then give them best representation of a good browser. The fox’s stance looks fast, nimble and ready to go – just like a browser should be and the tail portrays the “fiery look” giving dynamism and connection to the name.īut I would have made the fox’s head face the viewer and ensure the ears are pricked in a “listening/attentive” mode. ![]() These days, it is getting a lot of web presence not just because of its features, but for its creator Mozilla which has started revamping the traditional Firefox logo. The concept that works best and one that stands out immediately to me is the one in the second page/set of concepts, top row, third from left (also the largest blue logo on the first page is a similar concept). Firefox is one of the best web browsers around the world, and is in existence for quite a long time. But I just find instead of giving the impression of “fast and nimble” – apart from the “bolt” image – some of the other final images could give the opposite impression of looking a bit “slow” and “flowing.” Not ideal for a browser. I like the long tail concept from the viewpoint of brand recognition. We will continue to look forward to the unveiling of next pieces of the new Firefox brand, which is expected to be officially in use from 2020.Final outcomes are good as I think it has high brand recognition by using the tail as the main element. Although we are big fans of the Phoenix and its undying nature, we cannot help but see that their current logo makes much more sense. Firefox’s color choice was also critiqued as being too similar to the Instagram’s color palette, which could potentially cause some confusions among users. It’s Mozilla’s first logo, and it appeared in 2002. Some participants have commented on the incoherence within the new identity system of Firefox, in which Firefox Browser has quite a different look compared to its 3 peers – Send, Monitor and Lockwise. ![]() For the creative team involved in the Firefox rebranding project, the change does not equal a 360-degree transformation that diverts from existing values, but is more about evolving, adapting and building on the foundation of a strong brand recognized by tens of millions of users around the world.Īccording to a small survey conducted on Raconteur Vietnam’s Facebook page, (see more: ), amongst 186 participants, 92 (accounting for 51%) prefers Firefox’s new logo, whereas the remaining 91 (equal to 49%) seem to believe that Firefox should have kept its old logo. In the coming months, Firefox will continue to develop and expand its new brand identity. Furthermore, in reality, the foxless logo is the logo of the Firefox parent brand, whereas the Firefox web browser logo will still appear in a new form: softer and more dynamic. However, surveying users has shown that most people do not feel the absolute need to include the fox image in the new logo – or in other words, people do not need to see the fox to recognize Firefox. The biggest surprise in the newly revealed logo is perhaps the lack of the fox that has been a staple image for the Firefox brand for the past many years. The new identity system came into being after an 18-month-long exploration and conceptual process involving the entire community of Firefox users. Accordingly, not only logos but the entire color palette and systems of typeface and shapes will “evolve” to become more diverse, eye-catching and flexible. ![]() This change, according to Mozilla, is necessary to adapt to the growth and expansion of the Firefox brand – not only as a browser but as a system of applications and technology products, including Firefox Send, Firefox Monitor, Firefox Lockwise. After the browser was renamed into Firefox in 2004, the new logo was introduced. In June, Mozilla officially announced an upcoming change in Firefox’s brand identity system. ![]()
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